The Challenge
The corporate identity is the foundation of every organization and reflects its ethos, values and philosophy. Through it, our school, the Mantoulidis Schools, stands out and communicates its uniqueness, both to the students and parents and to the wider community.
An organization’s identity, like its logo, is more than a visual symbol. A logo is a way to communicate our vision, create connection and convey the ideals we embrace. Through the new logo, we aim to express exactly this identity in a modern and timeless way, which embraces our values and accompanies us into the future.
The solution
Logo redesign marks a new era, full of renewal and dynamism, but also with deep respect for our tradition. The new logo will reflect the essence of our organization: our respect for learning, innovation, progress and our commitment to provide an education that empowers new generations and prepares them for the needs of the times.
To create the new logo we relied on the previous one. We simplified and made the column more modern. The lower part of the column was even designed with an upward perspective, to show the contribution of education to social progress. In addition we aligned the text and icons, used our color palette, repositioning everything together and putting more emphasis on the school name.
This change calls us to move forward, maintaining our philosophy, but also embracing the needs of the new era. With our new corporate identity, we are preparing to welcome with pride a tomorrow full of challenges and prospects.
