UX, that is User Experience, refers to the overall experience that a site or application provides to the user. Customer satisfaction and positive experience after visiting the website of a company is critical to the success of e-business and even more so of e-commerce.
In the UX and Product Design club, our students have the unique opportunity to come into contact with areas of knowledge within the concept of “User Experience” as well as methods, procedures and strategies followed by successful digital platforms we use every day, such as Airbnb, Booking.com, Uber, Facebook, to improve their services or create new ones.
